Expert Copywriting for Nonprofit Animal Shelters

Get Stress-Free Email and Blog Content for Your Animal Shelter

Featured In

A picture of Emily Theune, founder of Em Dash Press and provider of web spa marketing services.

Emily Theune, Founder and CEO

Have You Ever Experienced These Things?

You want to post regular blog updates, but writing articles isn’t your strongest skill.

You try to create consistent social media content, but you’re busy doing your dream job.

You know email newsletters are important, but you feel stressed out about writing them.

You want professional content without costly marketing agency fees.

You want to know who’s writing your copy instead of paying a faceless writer.

Why My Rescue Reach System Works

It’s Engaging Social Media Marketing

I’ve worked in digital marketing for nearly a decade. My effective copy comes from my strategic planning and a deep well of experience. I’m here for the long run because I’m a dog mom who loves one-on-one with people passionate about helping animals.

You’ll Get Conversational, Educational Content That Converts

I spend my workdays researching and crafting thoughtful content that educates and engages. You’ll get more interactions on social media, more return donors through your email subscribers and evergreen traffic through your blog. 

You Run the Shelter. I’ll Hone Your Marketing Strategies.

Let me take the reins of your content calendar so you can focus on what you do best. While you’re helping animals and changing lives, I’ll make sure your content gets in front of more new donors or future pet parents.

You’ll Post Zero-AI, 100 % Human-Crafted Content

I never use AI to generate work for my clients. It doesn’t perform as well in Google’s algorithm, which ranks you lower than your competitors.

People also don’t like accounts posting robotic copy. Your organization needs to publish content that effectively builds trust.

My clients get screenshots from Copyleaks to prove that a leading AI-content detection tool gave their work a thumbs-up before they post it. Your content will always be original, researched and tailored to your mission statement.

What My Clients Get:

Email and social media content you can spread out throughout the month.

Blog articles with high-quality research and linking practices that make Google push your site up their results pages.

Original work that impresses search engine algorithms throwing out anything produced by AI programs.

Writing, keyword usage and linking strategies that make your future content pull in more organic web traffic to your site.

Consistent collaboration and communication via email or video call.

Done-for-you content that delivers donations.

See my Services page for more details.