Multi-Industry Content Writing Portfolio
I’ve written thousands of articles since I began publishing in 2011, but this collection exhibits examples of my B2B and B2C copywriting from all industries to showcase my skills. It features my ghostwritten articles and work with my byline.
All Things Relationships
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Key Character Traits Of People Who Become Millionaires
This client from the mental health industry wanted me to write for readers in their niche. I wrote a casual, conversational article according to their brand voice while including SEO strategies to boost organic traffic to the page.
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15 Signs You Were Lonely As A Child And It’s Affecting You Today
Readers curious about introspection and introverted tendencies will find this article I wrote for a client based on the optimized text, formatting and linking practices I used.
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8 Tips For Recapturing The Honeymoon Phase In Your Marriage
Couples often lose the spark they felt when they got married. I wrote this article for readers looking to strengthen their marriages with science-based tips in a conversational format.
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15 Unexpected Ways Childhood Emotional Neglect Affects Adult Relationships
Anyone wanting to learn about emotional neglect can discover how it may affect their relationships with this article I wrote for the mental health world.
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Surprising Reasons Why Some People Prefer Non-Monogamous Relationships
I wrote this post for people searching for keywords related to ethical nonmonogamy and why it works for so many people.
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Toxic Relationship Patterns Unhappy Couples Fall Into
Anyone searching for relationship advice will find this optimized article I wrote about toxic cycles that harm romantic partners.
Health and Wellness
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What Is the Meaning of Burnout and How Can You Prevent It?
Keywords and SEO copywriting strategies will help people find this mental health article I wrote about burnout.
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Dismissive Avoidant: Symptoms, Causes, And Relationships
Readers curious about dismissive avoidant personalities can learn about them in this deep-dive article I wrote for mental health keywords and people trying to succeed in the workplace.
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9 Ways I Found Hope After Learning I Had PCOS
I wrote this first-person essay on a woman’s experience with PCOS to help readers find comfort in common symptoms and feel hopeful about their futures.
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Why Does Coffee Make You Poop? Here's What Doctors Say
This client wanted an SEO copywriter to collect information on how coffee affects the digestive system. I researched, wrote and edited this blog post based on related keywords and primary resources.
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Oat Milk vs. Almond Milk: Which One to Choose?
I wrote this longform article for a client posting highly-researched posts to an audience base interested in scientific explanations behind potential dietary changes geared toward blood sugar management.
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What Is Whey Protein—And What Are Its Benefits?
This blog post is an in-depth look at what the reader should know about whey protein before adding it to their diet. I wrote it with SEO strategies and a brand voice that makes the content approachable.
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Treating Autoimmune Disease Through Diet and Lifestyle Changes
Anyone wondering about how to manage their autoimmune condition with dietary changes will find this article I wrote due to its included SEO strategies.
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What Is Sensory Overload? 9 Helpful Tips to Manage Overload
The readers interested in this client’s mental health advice can read this guide I wrote to learn about sensory overload while getting answers to common questions about the experience.
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Physical Signs and Symptoms of Anxiety
A high-ranking client published this article wrote about what people experience during anxious moments and how they can help themselves.
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Does Food Impact Mental Health?
I wrote this article that merges mental and physical health by covering how food impacts a person’s moods, emotional regulation and hormone production.
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Serotonin: 7 Science-Backed Tips to Improve Your Mood Naturally
This in-depth, longform blog post I wrote covers everything readers need to know about serotonin on their self-improvement journeys to better their careers.
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Is Depression More Common in Men or Women?
Anyone interested in depression affecting cisgender men and women differently can read this blog post I wrote to compare what peer-reviewed research shows.
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What Is Diastasis Recti and What to Do About It?
Expecting mothers or currently pregnant people will find this article I wrote about diastasis recti and everything they should talk about with their doctor regarding the condition.
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Veal vs. Beef: Key Differences and Health Benefits
People hoping to make dietary changes to improve their health can use tis blog post I wrote for a health-industry client.
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Signs and Symptoms of Respiratory Syncytial Virus (RSV)
Anyone searching for keywords relating to RSV will find this article I wrote that includes scientific research and health care recommendations.
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5 Painful Effects of Parentification Trauma and How I’ve Overcome Them
This article covers the mental health side effects of parentification and utilizes SEO strategies so anyone seeking to understand or heal from the trauma will find my work for this client.
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Why Psyllium Husk Sometimes Comes With a Cancer Warning — Should You Worry?
This blog posts uses keywords and linking to reach readers who want to learn the health benefits of psyllium husk supplements and why they have cancer warning labels.
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What Causes Groin Pain—And How to Manage It
I wrote this article for this high-ranking client to educate their readers about groin pain with peer-reviewed research
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Is Feta Cheese Good for You? Nutritional Facts and Risks
Anyone interested in nutrition can use this article I wrote to learn about feta cheese and its nutritional implications regarding blood sugar management.
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How Clear Aligners, Like Invisalign, Work to Get Your Smile Back
Potential and current Invisalign customers can dig deeper into how the retainers straighten their teeth with this guide I wrote.
B2B (All Industries)
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Why Ignoring the Wedding Audience Could Be Costing Your Business Big Time
I wrote this article to show business owners how diversifying their blog content with wedding-focused campaigns helps expand their client roster for greater professional success, even if their business isn't in the wedding industry.
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Boost Airbnb Profitability: Host Guide to Airbnb Marketing Strategy Success
This vacation Airbnb-focused rental company published this article I wrote regarding tips for Airbnb owners who want help marketing their property in the competitive rental industry.
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Franchise Concepts With a Purpose: Exploring Socially Responsible and Impactful Business Models
Readers curious about how franchising can be socially responsible can read this guide I wrote to make their business align with their vales.
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How to Pinpoint Leadership Potential Within Your Organization
I wrote this blog post for a client wanting to inform their readers about how to mentor future leaders within their professional niches.
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8 Restaurant Maintenance Tasks You Can’t Afford To Overlook
This article I wrote for a B2B client informs restaurant owners how to optimize their team's efficiency by getting ahead of common maintenance issues.
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Impact Beyond Sustainability: Ethical Sourcing and Responsible Supply Chain Practices in Construction
I wrote this blog post for B2B readers seeking sustainability solutions for supply chain operations producing construction materials.
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Corporate Social Responsibility Policies and What They Mean for Life Sciences Supply Chains
I wrote this guide for a B2B client who wanted an SEO copywriter to inform their readers about corporate social responsibility policies and how they're improving the life sciences industry through peer-reviewed data.
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The Role of Dredging in Coastal Construction Projects
This B2B client needed SEO copywriting that addressed coastal construction's use of dredging. I researched and edited this article to inform readers in a way where the data was more digestible.
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How Are Drones Used in the Pharmaceutical Industry?
I drafted this article to cover how drones support the pharmaceutical industry's production and shipping methods. It uses SEO copywriting and keyword research skills to jump up search results while informing its expert audience.
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How Companies Can Transition to Sustainable Supply Chains
This client needed an optimized article using keywords related to transitioning to sustainable supply chain practices. It covers tips for companies in any industry.
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10 Ways Digitization Is Improving Efficiency in the Pharmaceutical Manufacturing Industry
I wrote this blog post to make the topic of digitization in pharmaceutical manufacturing more easily understandable and approachable through a widely shared lens of improving productivity.
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How Are Robots Changing the Way We Manage Emergency Weather Events?
I wrote this blog post for a client addressing readers about how robots are improving emergency weather management from a global warming perspective.
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Is Your Warehouse Inefficient?
This article I wrote addresses ways to make warehouse teams more efficient in any industry utilizing the latest data at the time.
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How Can the Construction Industry Embrace Energy Decentralisation?
I wrote this blog post about the importance of energy decentralization for construction companies aiming for greener initiative goals.
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Why Is Life Cycle Assessment Essential for Evaluating the Environmental Impact of Building Materials?
This blog post I wrote covers how and why teams should evaluate the life cycles of construction materials before starting eco-friendly projects.
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Building an Eco-Friendly Construction Company: Where Should You Start?
I wrote this blog post for a client wanting to become an authoritative source for construction companies catering to the growing crowd of consumers wanting eco-friendly construction practices for their future projects.
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What Should Business Owners Know About the FSC?
I researched and wrote this article for a client informing other business owners about what the Forest Stewardship Council (FSC) is and why it's important to get as a certification if your audience is sustainably minded consumers.
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Chemical Safety and Hazard Communication Standards for Pharmaceuticals
I wrote this blog post to cover the need for pharmaceutical companies to prioritize improve their chemical safety and hazard communication standards for employees due to the rising demand for prescription medications.
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10 Innovative Approaches to Enhance Procurement Efficiency in 2024
This article for the procurement industry challenged me to learn about industry innovations that make all businesses within this sector more efficient. It's helpful for this brand's B2B audience.
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How VR Is Improving Lockout/Tagout Training
This brand wanted an article about tagout and lockout training changing due to VR technology, so I wrote this based on industry trends and upcoming tech innovations.
Sustainability
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The Other Health Crisis We Can’t Ignore: Global Pollution Kills 1 in 5 People
I wrote this article to cover reasons why pollution is causing a health crisis in addition to an environmental crisis.
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What Are Insurance Companies Doing About Climate Change in 2023?
This article takes a unique approach to how insurance companies are responding to climate change, based on 2023 data. It was a fascinating deep-dive to write, as insurance plans aren’t typically part of global warming conversations.
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The Impact of Global Warming on Omega-3s
Global warming directly impacts the seafood industry, which has ripple effects on consumers. It's specifically changing how everyone can access omega-3s, but there are a few things consumers can do to continue enjoying the helpful fatty acids.
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Ozone Therapy Is a Controversial Alternative Medical Treatment — Is It Legal?
Ozone therapy is a new way people are trying to solve their health complications, but this article I wrote uncovers the complicated treatment and why it's not a recommended health solution.
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8 Ways Life Science Laboratories Are Reducing Their Carbon Footprint
Laboratories are doing important work every day, but I wrote this article to focus on how they're accomplishing essential research while keeping the environment in mind.
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How Can the Construction Industry Embrace Energy Decentralisation?
Construction industry experts want to go green, so I wrote an article for this UK publisher about how they can make energy decentralization one of their efforts to shrink the industry's carbon footprint.
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Military Microgrids: Battlefields with Sustainable Energy
The US military uses energy around the clock, but I uncovered the use of microgrids to find out how the military is going green on bases throughout the world.
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Innovations With Sisal Leaves Are Making Menstrual Pads Sustainable and Accessible
People who menstruate use pads every month. I wrote about how sustainable alternatives could help humanity reduce the landfill usage that comes with traditional period pads.
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7 Simple Ways to Help Protect Our Oceans
I researched and wrote this blog post to empower this publisher's readers. They look for ways to modify their sustainable lifestyles to better help the planet, so I listed actionable tips that do just that.
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Why Is Life Cycle Assessment Essential for Evaluating the Environmental Impact of Building Materials?
Construction will always be a necessary industry, so I wrote this blog post to inform industry leaders about how they choose greener materials for every future project.
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Building an Eco-Friendly Construction Company: Where Should You Start?
I researched and wrote this blog post for people who are in the construction industry and want to start their own company, specially to build projects that are mindful of the environment.
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Camping Is Getting More Sustainable in 2024: Here’s How
Anyone who loves the outdoors can read this article I wrote to camp with their loved ones in a sustainable way.
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These 8 New Sustainability Trends Are Making Waves in the Food and Beverage Industry in 2024
Sustainability is becoming more popular in the food and beverage industry, so I researched and wrote this article for business owners with an environmental focus.
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Doctors Can Reduce Carbon Footprints
Anyone can go green, including doctors. Read my tips for how medical practices can become more eco-friendly without compromising patient care.
Pets
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Does Owning a Dog Really Help You Live Longer?
This article discusses the research behind dog owners potentially living longer than non-pet owners, which is interesting for the dog-owning readership audience to know.
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How Pets Can Help With Anxiety and Depression
I researched and wrote this blog post so readers following this counseling center can empower themselves by potentially finding a four-legged best friend.
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Playing with Dogs Can Increase Concentration, Study Finds
I wrote this blog post to inform readers about the specific mental health benefit of playing with dogs, as found in a then-recent study.
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Generational Shift in Pet Care Spending Between Millennials and Generation Z Populations
I research and drafted this article to compare the generational shifts in pet care spending, which informs both consumers and brands.
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Animal Welfare and Animal Rights Explained. What’s the Difference?
Learning how to tell animal welfare and animal rights apart is crucial to improving both, which is clear in this article I wrote.
Travel
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Essential Tips for a Glamping Honeymoon
Couples searching for honeymoon ideas will find this glamping guide I wrote for people experiencing this type of camping for the first time.
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Jet Lag Europe to The US: 6 Tips to Survive
Anyone can prepare for the jet lag of their upcoming international trip with these tips I collected for this blog post.
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Romantic Couples Retreats: Unforgettable All-Inclusive Resorts
I researched and wrote this blog post about all-inclusive resorts that couples should visit if they want a romantic vacation.
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10 Best Traveling Jobs for Young Adults
This article covers the best travel jobs for people starting their careers, but includes jobs that also work well for people with some professional experience.
Legal Topics
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Before You Get Divorced: Here Is What You Need to Know About Shared Custody
Parents considering divorce may read this article I wrote to learn what they can expect about custody arrangements.
Home-Related Articles
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A Guide to Cleaning Overlooked Items in Your Home
You’ll know all the spots people typically miss while cleaning their home after reading this SEO blog post I wrote.
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8 Considerations for the Roof of Your Next Project
This B2B article ensures roofing teams get inspiration and practical tips for their next contracted project.
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Maximizing Land Value for Homesteading
This article is optimized with location-specific and homesteading keywords, like 'maximize land value' and 'self-sufficient homestead tips.' I used search-friendly phrases and subtopics to align with outdoor and sustainable living trends. These strategies help the client attract homesteaders and outdoor enthusiasts, enhancing engagement and supporting their reach in the homesteading community.
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Becoming a Trusted Real Estate Investor
This article incorporates keywords like 'trusted real estate investor' and 'reputation in real estate' to capture readers searching for investment tips. I used long-tail keywords and a structured layout to improve organic search performance, increasing the client’s visibility to a targeted, motivated audience in the real estate industry.
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Secrets to Making a Home More Sellable
This article focuses on ‘home value’ 'real estate staging tips' to capture real estate agents and homeowners interested in increasing their property's market value. Optimized for common search phrases and structured with headings and bullet points, this piece increases engagement, drives targeted traffic, and establishes the client as a go-to resource in home preparation and real estate sales.
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Solving the Housing Crisis
I wrote this article with relevant keywords like 'housing crisis solutions' and 'affordable housing insights' to align it with current events and industry discussions. By integrating recent trends and linking to authoritative sources, I increased the article’s SEO value, making it a valuable resource for those researching affordable housing while boosting the client's industry credibility and readership.
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Top Property Management Companies in Orlando
This article is optimized with keywords like 'best property management in Orlando' to rank highly in local search results. By focusing on Orlando-specific property management insights, I provided value for readers seeking reliable services, which helps the client attract targeted local leads and improves their authority in the Orlando property management market.
Parenting
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Navigating Post-Divorce Father-Child Relationships with 6 Steps
Dads hoping to rebuild their relationships with their kids after their divorce can read this sensitive guide I wrote for emotionally supportive tips.
Other Publications
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Why Copywriting Matters: Some Encouragement for the Exhausted Freelancer
Every copywriter eventually feels discouraged. Give yourself a confidence boost with these reminders I give myself and my friends when we wonder if copywriting is still worth it in an age of AI and social media posts. This article is optimized with keywords like "copywriting motivation" and "staying confident as a writer" to reach creatives seeking reassurance. These SEO strategies help the client attract readers looking for practical support, making the article a valuable resource for navigating modern challenges in copywriting.
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Everyday Expressions You Didn’t Realize Were Sexist
Readers for this client want to learn all they can about making relationships work, so this guide I wrote teaches them how to become more polite in conversations. With targeted keywords like “improving communication” and “relationship-building tips,” this article is optimized to reach readers eager for social skills advice. By tapping into high-ranking phrases and structured headings, the piece boosts engagement and provides the client with an effective tool for growing their audience and authority in relationship advice.
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7 Things to Know About College Housing As COVID Shutdowns Continue
This article was published when prospective college students weren’t sure how COVID-19 was going to affect their dorm arrangements. Using keywords like "college dorm changes due to COVID-19" and "pandemic college housing tips," the article was optimized to capture searches from students seeking guidance. With relevant keywords and easy-to-scan sections, it enhanced the client’s reach by offering timely, valuable information to students and families navigating uncertain college housing plans.
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5 Ways COVID-19 Treatments Could Inform Cancer Research
This article uses high-ranking terms like 'COVID-19 cancer treatment delays' and 'pandemic impact on cancer care' to align with timely searches about healthcare. The optimized structure provides readers with insights on a critical issue, establishing the client’s relevance in health and societal topics and driving traffic from readers seeking in-depth medical perspectives.
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101 Commonly Mispronounced Words That You Might Be Using
Optimized with keywords like 'mispronounced words' and 'common English mistakes,' this article is structured to capture readers searching for language insights. The conversational tone and strategic keywords enhance readability and engagement, helping the client attract a diverse audience interested in language skills and social communication.
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Human Design for Entrepreneurs
This article is designed to rank for terms like 'human design for business' and 'entrepreneurial success with human design.' By blending search-optimized headers and real-life applications, it appeals to entrepreneurial readers looking for innovative self-development strategies, driving organic reach and solidifying the client’s place as a resource for unique business insights.
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Picky Eaters: No Need to Fear Beets, a Subtly Sweet Nutritional Powerhouse
Targeting search phrases such as 'what do beets taste like' and 'beet flavor profile,' this article is structured to answer common questions about plant-based foods. SEO-friendly headings and bullet points improve the article’s discoverability, making the client a go-to source for food-related curiosity and organic traffic from health-conscious readers.
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TikTok Viewers Are Up All Night Watching Videos of the "Treacherous" North Sea
With SEO-focused keywords like 'North Sea TikTok trend' and 'viral travel destinations,' this article is optimized to capture interest in social media-driven travel trends. By tapping into trending searches, the article supports the client’s relevance in sustainable travel content and attracts a curious audience looking to explore viral locations.
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How Coinsurance Is Driving High Costs for Patients Taking Brand Medicines
This article is optimized with terms like 'coinsurance impact on medicine costs' to reach those researching healthcare expenses. Using authoritative links and clear formatting enhances SEO, providing readers with valuable insights into coinsurance’s impact, thereby strengthening the client’s authority in healthcare finance content.
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On Ushering in the Lunar New Year of the Wood Dragon: Goodbye Stale Energy, Hello Prosperity
With keywords like 'Wood Dragon Lunar New Year' and 'Chinese New Year energy,' this article attracts readers interested in cultural celebrations and new year rituals. SEO-friendly headings and engaging visuals enrich the article’s appeal, boosting the client’s visibility and resonance with readers looking for inspiration around cultural traditions.
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8 Health Insurance Tips for Young People
This article incorporates targeted keywords like 'health insurance tips for young adults' and 'affordable health coverage strategies.' SEO-optimized subheadings and list formatting increase readability and engagement, making it easier for younger audiences to find and benefit from practical insurance advice, enhancing the client’s value as a health resource.
Older Work
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U.P. Hosts Band Camp for Middle-Schoolers
This was the first article I ever published. It’s not necessarily relevant to my SEO copywriting career, but I’m really proud of having written and published it when I was just 17.
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Spring Training Begins for Marathon
I wrote this newspaper article for my college town while working an internship with Lumina News and Wrightsville Beach Magazine (both operated under the same publisher).
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Local Playwright and Fiction Prizewinner to Read at Pomegranate Books
This Lumina News article previews a reading by a celebrated local playwright and fiction prizewinner at Pomegranate Books, highlighting their journey and contributions to local literature. Written during my college volunteer experience with the newspaper, the article connects readers with Wilmington’s literary scene and promotes community engagement in the arts.
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UNCW Student Profile: Madison Dunning
I wrote this profile on Madison Dunning, a UNCW student dedicated to environmental conservation, showcases her achievements and her aspirations to make a positive impact. It encourages prospective students by sharing inspiring student stories at UNCW.
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Deputy State Archaeologist John Mintz Discusses Local Battlefield History
This article previews a presentation by John Mintz, Deputy State Archaeologist, about local battlefield history. I wrote it during my time with UNCW’s Office of University Relations during my senior year of college. It draws attention to the value of local historical insights and invites the campus community to learn more about North Carolina’s rich heritage.
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UNCW Hosts 2017 Regional Science Olympiad
I wrote this coverage of the 2017 Regional Science Olympiad hosted at UNCW. It highlights the competition’s impact on young scientists and aspiring STEM leaders. I love how it showcases UNCW's dedication to science education and community outreach.
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Award-Winning Journalist Jill Filipovic to Speak at UNCW
This article previews a talk by Jill Filipovic, award-winning journalist and author, as part of an ongoing lecture series. It aims to inspire students to engage in relevant societal issues and learn from influential voices in journalism.
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UNCW Centro Hispano Employees Receive Statewide Award for Student Advocacy
I got to write this article to celebrate UNCW Centro Hispano employees who received a statewide award for their commitment to student advocacy. It highlights the university’s support for diversity and student success.
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UNCW to Host Annual Wilmington Information Technology Exchange
Covering the Wilmington Information Technology Exchange, this article showcases how the event connects students and local IT professionals. Written as part of my university volunteer experience, the piece emphasizes UNCW’s role in advancing technology and professional development.
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UNCW Chancellor’s Distinguished Lecture Series Welcomes Richard Pilnik
This article introduces the lecture by Richard Pilnik, part of the Chancellor’s Distinguished Lecture Series, and highlights his expertise in global business. It invites the university community to engage with industry leaders and expand their perspectives.
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Undergraduate Filmmakers to Unite at Visions Film Festival & Conference March 31
I wrote this article to cover the Visions Film Festival & Conference, which is a platform for undergraduate filmmakers to share their work and ideas. It captures UNCW’s commitment to fostering creativity and providing students with opportunities for artistic expression.