2024 Wedding Trends That Should Be on Every Business Owner’s Blog
Your brand’s blog is an important place to utilize trending keywords. If you post about what people are searching for, they’re more likely to find your website. Here are a few 2024 wedding trends that should be in at least one of your blog posts. I’m breaking down why each one is important to your readers and how you can format your content to publish engaging articles.
1. Sustainable Celebrations
The Knot recently published their 2023 weddings study. It found that 3 in 10 couples want a sustainable ceremony and reception. Every business owner in the wedding industry should note this crucial finding.
Sustainable wedding tips are great for blog posts. You could cover things like recycled paper invitations, biodegradable confetti and even green vehicles for romantic getaway cars. While you’re publishing this kind of content, your site will rank higher as long as people are searching for green wedding ideas. This is one of the 2024 wedding trends that isn’t going anywhere anytime soon, given how 78% of consumers have some form of sustainable values.
2. Bold Color Palettes
Pastels will likely always be a popular wedding color scheme choice, but bold colors are currently in style. Couples are using jewel tones, neon shades and dark palettes to make their big days match their vibe.
Business owners can plan blog content around specific color palettes or a round-up of popular shades. Help couples figure out where they can weave colors into their big day with decor tips and planning strategies. Anytime someone googles a specific color palette keyword, your site will likely pop up if your blog is rich in that topic. It all comes down to your keyword research strategies and how you implement them in your content calendar.
3. Micro-Weddings With Big Style
Research shows that 83% of couples plan weddings on a budget. It’s one of the reasons why micro-weddings are among the most popular 2024 wedding trends.
Your business could publish blog content on micro-weddings to inform your readers and gain new leads. Write about how to plan a luxury wedding on a budget, the benefits of a smaller guest list and even DIYing your reception menu for a micro-reception.
Think about how many couples are getting ideas like these on social media. Your blog content won’t only show up in Google searches related to micro-weddings. It could also be among the leading posts on Pinterest, Instagram and Facebook if you share your blog updates across the platforms your business uses for digital marketing.
Pro Tip: Don’t forget to mention your custom services! If you’re a wedding planner or photographer, you could highlight how your services complement micro-wedding ideas to increase your chance of converting readers into clients.
4. Tech-Enhanced Experiences
Technology is at every wedding, but there are specific trendy ways to use it in 2024 weddings. Draft future blog posts about how to make live streaming your ceremony simple, create a personal app or AI-generate a reception playlist. These ideas play well with audiences on a budget or couples who are already tech-savvy. Stay up-to-date on tech trends to publish blog posts that pull those readers to your site too.
5. Return to Classic Elegance
You might think that ballroom weddings are trends of the past, but that’s not the case. Elegant weddings in ballroom settings are making a comeback this year. Couples love them because ballroom venues often include catering and decor for large vents.
Write posts that emphasize the beauty of black-tie affairs, ballrooms sparkling with crystals and timeless gowns. You’ll appeal to another sector of the wedding market that’s equally timeless.
Pro Tip: Mentioning specific types of venues is a great way to blog about your photography skills if you’re a professional photographer. You could use your own photos from previous client weddings to showcase the gorgeous look of ballroom weddings and double your ability to sell your services in each blog post.
Work With the Leading 2024 Wedding Trends
You don’t have to exclusively blog about your brand’s services or products. You can also write about 2024 wedding trends to fill your content calendar, advertise your services and give your readers the actionable advice they’re looking for.
If you have any blogging questions, let’s set up a free consultation call! I can help you brainstorm future posts or match you with one of my DIY blog post packages. I’m here to help wedding business owners with custom copywriting services whether you’re on a budget, hoping to hire a professional writer or needing advice about running your blog on your own.
