Essential Types of Keyword Research Services
Business owners see posts about keywords all the time. Even if you’re familiar with what keywords are, you might not know how keyword research services could benefit your business. Check out everything you need to know to start ranking higher in Google results without breaking your budget.
What Are Keyword Research Services?
Keyword research services are any professional service where an SEO expert finds the best keywords to drive traffic to your website, which makes it rank higher in Google search results.
Think about how often you’ve scrolled through Google’s second, third or fourth page of links. Probably never. Your business needs to be on that first page to get extra traffic, which is where optimal keyword research comes into play.
Types of SEO Keyword Research Services
Sifting through keyword results can feel overwhelming. Skip the extra stress by learning about the different types of keyword research services business owners use to get more leads, increase their site traffic and impress Google’s algorithm.
Ongoing Copywriting Contracts
Copywriters—hey, that’s me!—offer ongoing contracts with clients who want to hand their blogging over to a professional.
Someone might find me by looking up a phrase like, “keyword research raleigh nc.” My site would pop up because I provide custom contracts for just that purpose. I curate updated keyword lists regularly through site audits for each of my clients. We meet to discuss how I’ll turn those results into blog posts that align with their brand voice and business goals.
Local keywords are how 93% of people found a local business in 2020, but an expert SEO specialist doesn’t stop there. People with my experience know how to integrate both local and global keywords to maximize your brand’s online presence.
To sum up, copywriting contracts:
Give business owners more peace of mind
Free up your schedule for what you love to do
Optimize long-term content calendars
Schedule recurring site and competitor audits to find the best keywords for your brand
Take the guesswork out of publishing blog posts on your website and social media accounts.
One-Time Keyword Packages
Some copywriters sell one-time keyword packages for business owners who need a helping hand. I have my own keyword shop with custom kits that supply the keyword information you need to know to write optimized blog posts.
I perform a site audit that’s included in your purchase price so everything included in your resulting keyword spreadsheet is accurate to your business. You could make your life easier by getting blog post titles, weeks of keyword content or even social media captions sent right to your inbox.
To sum up, keyword packages:
Are the best SEO keyword research services for independently-minded business owners
Get directly to the heart of what you need
Don’t require long-term payments or contracts
Come from site audit research (if you purchase your package from me)
Give business owners a taste of how easy optimized content can be
Independent Keyword Research
There are tons of tools available for anyone who wants to do their own keyword research. You don’t have to pay for services if you’re more of a DIY person. I highly recommend Semrush and Ahrefs because they’re the leading keyword research platforms available. You can also check out Google Chrome add-ons like Keyword Surfer to get used to what keywords are just by googling things.
Most of these tools will require some hefty monthly fees. You might find a more budget-friendly option through keyword packages or custom services tailored to however much content you want to publish each month. It all depends on what’s best for your business.
To sum up, independent research:
Is best for DIY business owners
Requires some time and patience to learn about keyword research and placement strategies
Is possible with tools like Semrush and Ahrefs
May cost more through monthly subscriptions than custom services
Can provide the same results if you learn SEO strategies for content marketing
Access the Best Keyword Research in Raleigh, NC
Whether you work around Raleigh or not, I’m here to support your blog! My keyword research services help brands publish content that reaches readers, ranks them higher and helps them get more web traffic. Reach out to set up a free consultation call if you have any questions or want to talk more about how an SEO specialist can make your blogging life easier.
