Working with a professional copywriter for the first time is a bit intimidating. You’re trusting a stranger to produce content that benefits your business. Your brand is an extension of you. It should get the best care and consideration, which is why it’s important to choose a copywriter who does more than just send articles to your inbox. They should also have a six-month copywriting plan if you’re working with them long-term.

Here are a few foundational elements you should see in a six-month content writing plan for your professional blog. You’ll likely see other perks in a professionally crafted plan, but these are the most important because they chart the way forward without guesswork or limited site benefits.

A person sits at a window seat at a coffee shop surrounded by plants and an empty coffee cup on a plate. They're about to type into an empty Google search bar on their Macbook.

1. Utilizing Achievable Keywords That Continuously Scale

Copywriters choose the article topics for their clients by checking numerous factors. They keep up with industry trends, check competitor sites and research keywords by search engine optimization (SEO) data like keyword density.

You should also have conversations about how your copywriter is scaling your chosen keywords. They’ll likely need to start with keywords that have low competition and higher monthly searches. Your site will rank easier in those queries. If your copywriter never starts working toward keywords with more competition, your site won’t benefit from short-term and long-term Google searches as you rank more easily.

2. Monthly Content Performance Reviews

Anyone can write a quick article and hit publish. A professional freelancer crafting an ever-evolving six-month copywriting plan for your site should revisit that content with monthly performance reviews. As you collect data over the coming months, you’ll talk about which types of content are performing best with your audience based on site traffic, engagement and page visit timing.

Writers who are worth their fees will make adjustments to the specific articles they plan to write based on what the data shows. It’s how you know your site is growing with their help instead of just publishing content to keep up with a calendar.

3. Updated Research on Competitor Site Keywords

Content gap analysis is another way to add effective articles to your website. A trained copywriter will perform competitor research before your monthly meetings and chart that data next to your site’s performance. It’s also a foundational part of choosing keywords. Both efforts ensure your site will publish articles that address your reader’s needs before your competitors can.

Let’s say you’re a wedding catering company. You want to publish an article about a trendy way to eat because your future clients will likely have an interest in that particular diet. Your competitors have plenty of articles inspiring their readers to craft menus showcasing keto foods or paleo desserts. They don’t have anything about Mediterranean diet appetizers.

If you publish an article with those kinds of appetizers, your site will attract people googling that keyword phrase. Your competitors won’t get that organic traffic because that’s where they have a content gap. Maintaining competitor research is the best way to stay ahead of these gaps, which is something you’ll get with optimized copywriting services from pros like me.

4. Evergreen and Seasonal Article Topics

Some keywords are more effective at specific times of the year. People search “wedding decor tips” all year round. They primarily search for “Halloween wedding decor” when it’s closer to that holiday and they’re ready to get decorations for their big day.

Evergreen and seasonal keywords should be part of any six-month copywriting plan. Your site will publish articles people will always want to read while jumping on timely trends that may bring more short-term traffic. Short-term traffic can turn into long-standing followers and clients if they find what they need. Both types of article relevance are important to any brand’s virtual growth.

5. Varied Optimization Strategies Within Articles

You could hire a writer who only writes listicles like this post. They have their advantages, but that would limit you to only one kind of article optimization. You’ll know you’re investing in a writer who’s worth their time if they can plan optimization techniques that keep your content varied. Internal linking, keywords and formatting are part of that. Writing listicles, deep dives, how-tos and even event recaps are another.

If your site publishes work that always looks the same, you won’t have the same results compared to someone publishing fresh, engaging content that changes without straying from their brand’s content pillars.

A blurry picture of a Google Search traffic chart showing an increase in website traffic after implement a six-month copywriting plan.

Make Your Website Support Your Business More Effectively

If you want the benefits of a six-month copywriting plan, but you’re not sure you can juggle these things alone, I’m here to help. Reach out to set up a free 30-minute consultation call so we can compare my packages and find the best fit for your brand. Whether you end up wanting a short-term project or long-term results, I can improve your organic traffic with these copywriting strategies and more.

(More of a DIY business owner? Check out my free blog post guide to write optimized content without spending a dime.)

Essential Elements You Should See in a Professional Six-Month Copywriting Plan