2024 Health and Wellness Content Marketing Stats Every Business Owner Should Know About

Digital brand growth is crucial in the modern world. People will always need guidance on health and wellness topics, so it’s important to meet those needs and foster greater success with content marketing strategies. The only issue? It’s harder to immediately tell if your investment is paying off.

Learn more about content marketing for health and wellness brands to understand why optimized articles and blog posts are so powerful. You’ll reach new readers, inform your current audience and drive sales by attracting more people to your website. Optimized articles are the best way to do that without much long-term effort.

Why Content Marketing Matters for Health and Wellness Brands

Everyone wants to learn more about their well-being occasionally. It’s why people search for immune-boosting tips during flu season or google the weird itch in their armpit. Google is their go-to source of information. It’s why experts estimate that there are 70,000 health and wellness searches per minute.

Your brand should be among those at the top of Google’s search results. Content marketing does that in a few key ways.

You’ll Build Website Authority

Every time someone publishes an article, it becomes its own page on Google. The search engine gives that page an authority rating that determines where it falls in search results. If you publish high-quality, optimized content, your site’s authority increases. You’ll appear on Google’s first search result page without paying for ads if you work toward this goal with every blog update.

You’ll Establish Brand Trust

Misinformation is rampant in health and wellness. Hiring expert health copywriting services means you’ll always publish content that ranks high and contains peer-reviewed research backing everything in each article. Google values those hyperlinks when they link out to high-authority primary sources. You’ll become a leading source of health-related content by publishing expert articles that rise faster through Google’s rankings.

You’ll Work With Google’s Algorithm

Content marketing—publishing optimized articles—produces leads for 74% of businesses that invest in it. Working with a freelance health writer like me will make your website reach more Google users. Those users often turn into new sales and clients because they read your content and understand that you’re a trustworthy source of support for their well-being.

2024 Content Marketing Statistics Health and Wellness Business Owners Should Know

I’m a self-professed data nerd, so let’s jump into the actual statistics behind content marketing. I find that they often give people a better picture about the general landscape of this crucial form of marketing.

1. Content marketing is key to increasing patient retention.

Patient disengagement causes longer gaps between much-needed health care appointments. It can also drive people to find new health care providers. Publishing articles on your website and announcing them via a newsletter reminds people of the great service they got at your clinic. It also puts your services, sales and products at the front of their minds.

2. One in 20 Google searches are about health-related questions.

Google provides instant answers. Your brand could be the one giving people the medically accurate, science-backed answers for the health questions people Google on a daily basis. The only way they’ll find your content is through search engine optimization (SEO).

3. 90% of people use social media to learn about their health.

People are always on social media, so it makes sense that they’ll learn about health tips while they’re scrolling through their feeds. Your optimized articles double as social media content that could reach that majority of people. Link to them in social media posts whenever a new article goes live and you’ll double your potential for more website traffic.

4. Health care ad spending will reach $29.2 billion by 2028.

Ads are one of the many forms of health care marketing. They can be effective when done well, but they’re also costly. Working with a freelance health writer is much more economical. Health and wellness copywriters like myself offer distinct packages with straightforward pricing so you get the marketing strategy that best suits your goals and your budget.

5. Personalized, brand-specific content boosts sales by 20%.

Business owners often ask me why I recommend posting optimized articles if they’re not worried about their website traffic. I always point them toward their desired sales. When people read your article, they automatically see the tabs at the top of your website and any pop-ups advertising your services. It’s why content marketing boosts sales so much.

Make that kind of success happen for your brand without extra work by partnering with a health freelancer like me. I’ve been doing this for nearly a decade. Your blog will be in the best hands.

6. The content marketing industry will reach a $107 billion value by 2026.

It’s easy to think that some forms of marketing won’t last the test of time. Sure, going viral on social media gives brands plenty of exposure, but a viral post is never guaranteed. It’s also difficult to predict when algorithms will make something go viral.

Content marketing is such an effective long-term growth strategy that the entire industry will be worth over $100 billion within a few years. As long as people are still typing their health and wellness questions into a search engine, your content will connect potential new clients with your brand while you sleep.

7. 33% of Google’s highest-performing content has a standard readability level. 

Misinformation about health and wellness topics spreads like wildfire because it’s always in easy-to-understand language. Actual industry-relevant terminology and peer-reviewed research may as well be in another language for most people. That’s why so many businesses in the industry work with wordsmiths like myself.

I condense medical language into conversational articles that are easy for anyone to understand. When they get helpful answers in a single search, they’re going to form automatic brand trust with the site that made it happen. Let’s make your website the go-to source by speaking to your audience in the best way they’ll understand.

8. 67% of people enjoy reading useful content from brands they know.

One-time readers aren’t the only audience for content marketing. People know which brands they trust. They’ll return to your site to read what you’re posting if you provide continual informative content. Whether they find those new articles through a social media feed update, an email newsletter or by finding you through their Google searches, you’ll get repeat readers if your content is worth their time. 

9. 83% of marketers agree that publishing higher-quality content less often is much more effective than publishing lower-quality content at the same rate.

Speed isn’t the primary factor Google considers when it ranks websites in search results. It wants the most accurate, authoritative sources on that first page. You don’t need to publish multiple articles a week to get more traffic. If you choose a publishing schedule and consistently post high-quality content, you’ll see your site visitors grow. I’m here to help you maintain both of those essential parts of your brand’s growth.

10. Content marketing generates three times the leads as outbound marketing at just 62% of the cost.

Outbound marketing strategies reach people via ads, cold calls and other direct methods of contacting consumers. Content marketing is inbound. It generates three times more leads because it has evergreen potential.

If you vary your publishing schedule with timely content (“Healthy Christmas Dinner Ideas for 2024”) and content that people will always need to read (“12 Ways to Stay Hydrated This Summer”), your articles will show up in Google results forever. It all happens with the one-time project fee versus ongoing outbound marketing costs.

11. Creating and updating a blog on your website will skyrocket your search engine rankings by 434%.

Blog posts reach people via keywords. Publishing optimized articles frequently builds your site’s authority score and monthly traffic. Your search engine rankings rise as Google continues to see your site as a leading source of accurate information in your industry. You’ll need time, energy and knowledge of SEO strategies to make that happen, which is where I help businesses every day.

12. 44% of business owners who publish new blog content decide to post new articles between 3-6 times monthly.

Like I said above, Google doesn’t expect every website to have the same publishing schedule. A company with over 1,000 employees and an entire marketing department will be able to publish content much faster than a single business owner who’s an expert in their field. That doesn’t mean the bigger company is more of a trusted expert.

You can choose your own publishing schedule based on your marketing budget. There’s no need to worry about a specific speed. As long as you’re maintaining your schedule, Google will reward you with higher rankings.

13. 93% of people start their online experience through a Google search.

Most people jump on the internet specifically to look something up in a search engine. You could reach them just moments later if your articles consistently use optimization strategies to raise brand awareness. The potential of meeting so many new consumers through your articles is one of the reasons why brands invest in skilled health and wellness freelancers like me.

14. Google has over 276 million unique visitors monthly because people are constantly looking up keywords in its search engine.

Whether or not you’re using Google throughout your day, people are constantly on that site. There are nearly 300 million visitors you could introduce yourself to through your blog, but only if each of your articles uses SEO strategies to climb Google’s search result pages. I help business owners publish science-backed content that helps their business grow by appealing to what those 276 million visitors are currently searching for.

15. 77% of internet users interact with blog posts.

When you think of a blog post, what do you picture? It’s likely an extra-long recipe that requires 10 miles of scrolling before you reach the recipe instructions. The truth is that most articles on the internet are technically blog posts. You’ve used them to read about health information, house cleaning tips, real estate guides and more. Your business deserves the long-term support of content marketing, which is why I always recommend starting a branded blog.

Upgrade Your 2024 Health and Wellness Content Marketing Strategy

Health and wellness brands are missing big opportunities by not starting their own blogs. Encourage your current clients to return to your site while introducing yourself to new readers by updating your blog regularly. I’m available to chat about all things content marketing and help you craft a strategy that fits your vision. A less stressful marketing plan is within reach. All you have to do is contact me to start your journey into the world of optimized content.