How Blog Posts Boost Profits for Local Medical Practices

Doctor’s offices and medical practices aren’t just useful to people when they need to make an appointment. People also need them to understand health-related questions they have each day. The only problem is that medical experts don’t have time to answer phone calls and see patients at the same time. That’s where health and wellness articles come into play.

Your practice’s website is the perfect place to discuss health topics, build community trust and get more revenue. You only need to start a blog that publishes optimized content. Check out why blog posts by freelance health writers like me are so helpful for medical practices looking for passive marketing strategies that boost revenue.

1. Blog Content Turns Readers Into New Clients

Widespread marketing strategies try putting medical practices in front of national or global consumers. There’s nothing wrong with that, but you’ll get more traction by including content for local Google searches too. A recent study found that people trust local businesses more than big corporations.

Blog content can utilize keywords from local and global Google searches to draw traffic to your practice’s website. When people find helpful tips, like science-backed articles on common conditions like anxiety symptoms, on the website of a local clinic, they’re more likely to return to your site and consider your services above your competitors.

Victor Lorin Purcarea, an executive editor with the Journal of Medicine and Life, also notes that healthcare marketing “plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market.” It pulls in new clients by building brand trust where they’re already spending time—Google.

If you post an optimized article on how to manage blood sugar spikes at home, your content will appear in Google search results for that keyword phrase. People will read it while they’re ready to make positive changes in their lifestyle but don’t want to pay for a visit with their doctor. The tips, which reach consumers where they spend time and come from a medical practice’s office, result in new clients and patient retention because it prioritizes their needs. They save money, get the help they need and avoid misinformation.

2. It Also Educates Your Readers

People search their questions on Google because they need answers. Maintaining a professional brand blog with a freelance health writer gives your business an additional growth asset. If you cover various conditions, symptoms and trending questions, you’ll educate current and potential clients.

How does this education boost revenue? Some people will get the help they need and continue with their day. If your website has ads, that’s an immediate revenue boost just through their visit.

Additionally, you’re going to reach people who want information about symptoms. Your articles might inform them that their symptoms point toward a potential underlying condition. They might make an appointment directly from your blog article if they think they need further personalized health guidance.

Many medical practices also link to products they sell for their patients. An optometrist will likely have glasses on standby for anyone who wants to purchase new frames through them and not a major retailer. Readers access product links through blog posts all the time. It’s an optional way to make some extra revenue if your practice has products already available in person.

3. Articles Strengthen a Website’s SEO Results and Visibility

Search engine optimization (SEO) is a digital juggling act. You have to know which strategies to keep up in the air at all times and which you can add into your long-term game for better visibility. Freelance health writers like me have spent years doing both of those things for business owners just like you.

One of the key ways to make blog posts boost your site traffic is using relevant keywords. You might publish an article about how to manage seasonal allergies, but I’d recommend using local keywords to double your article’s traffic potential. If you wrote an article about “How to Manage Seasonal Allergies in Raleigh,” or whichever specific city you operate your medical practice out of, you’ll pop up in people searching for help specifically with the allergens in your local area.

It’s easier to rank higher with local keywords while “How to Manage Seasonal Allergies” also ranks for national and international results. Remember, 93% of people found local businesses through localized keyword searches in 2020, so it’s important to add this content strategy to your marketing plan.

Consider Content Marketing for Your Medical Practice

Working with a freelance health writer makes all the difference when you want to publish optimized articles for your medical practice. I’ve spent nearly a decade educating readers on health topics, linking them to peer-reviewed research and merging my writing skills with each client’s brand values. Check out my services page or contact me to start your content marketing journey without any guesswork.