FAQs About Content Marketing: What Every Business Owner Should Know

Digital marketing creates many growth avenues for businesses. You can advertise your content online, make strategized social media posts and even plan email newsletter campaigns. Your blog is another valuable resource if you want to generate leads and become an industry leader online. It all comes down to your content marketing plan. Check out the most frequently asked questions about content marketing to figure out if it’s something that could be right for your brand.

1. What Is Content Marketing?

Content marketing is a strategic growth plan involving long-form or short-form blog content that utilizes keywords, business-relevant topics and authoritative research to boost website traffic. It can also build brand trust and turn readers into customers when it’s handled by a professional like me.

2. How Does Content Marketing Help My Business?

A customized content marketing plan can help your business in numerous ways. People often experience these benefits after hiring a skilled freelance copywriter:

• More organic website traffic throughout the year

• Higher rankings in Google’s search results

• More brand authority and trust

• Additional return readers to your website

• Extra content for your social media and email newsletter calendars

3. What Types of Content Should I Create?

Freelance copywriters offer different content packages because the best answer will be different for every business. Someone just starting out might need a content marketing package that focuses almost exclusively on social media. An established business could benefit from someone writing for their existing blog, newsletter, social media and more.

Consider these content types as you think about where you can currently meet and grow your audience: 

• Blog posts

• Infographics

• Videos

• Podcast episodes

• Social media posts

• Email newsletters

The best format depends on your audience and goals. Think about where you’re getting the most traction or where you’d like to start getting more traffic. We’re here to help!

4. How Long Does It Take to See Results?

Content marketing is a long-term effort. Results also depend on your publishing avenues. If you publish a professionally written blog post, you may need time to see that page’s traffic rise if your site doesn’t already rank in Google results.

You could also experience immediate success if you post a timely article or social media update. Going viral can happen to anyone!

I always recommend that people look at content marketing strategies, especially blog posts, as long-term goals. Your blog will generate traffic forever. We just have to find the topics and keywords that pull people in.

5. Do I Need to Post Content Every Day?

Nope! Consistency is more important than frequency. Google’s algorithm loves websites where the owners are publishing things on an expected timeline. If you’re putting consistent work into your blog, Google will help promote it. Publishing high-quality content once or twice a week is better than posting daily with no strategy.

6. Should I Write My Blog Content or Hire a Professional?

Either can work for your brand. If you know how to research keywords, write content that works with Google’s algorithm expectations, create posts that resonate with readers and have the formatting necessary to boost traffic, go for it! That can feel overwhelming for many people though. That’s why I’m here! I know how to create customized, engaging posts that fill your content calendar and improve your website traffic without any guesswork or stress on your part.

7. How Do I Measure My Content’s Success?

First, list the key performance indicators (KPIs) you’ll use as your road map to success. You could focus on page views, website visitors or the amount of time people stay on your blog posts to improve your site’s results. It depends on your most pressing interests.

You can also measure success by checking for increasing numbers in these areas over time:

• Engagement (likes, shares, comments)

• Conversion rates

• Email sign-ups

• Keyword rankings

Tracking these KPIs helps you refine your strategy and focus on what works best. The most important thing is to give yourself time. You won’t know if a blog post is doing well until at least a month passes. Reflecting on your blog’s stats can also be part of your content marketing package with a great copywriter. It’s something I offer my clients with my most extensive, inclusive package because those business owners want someone working with them long-term.

Get a Content Marketing Strategy Customized for Your Brand

Investing in content marketing can help your business grow if you know what you’re about to experience. If you commit to a long-term strategy, a consistent publishing schedule and refining your efforts over time, you can make your blog boost your brand awareness. Reach out today if you want to set up a free consultation call to see how a customized marketing plan could support your professional growth!