How do you know when you’re publishing good copywriting? If you work with an expert like me, you can ask questions about how I optimize your content. It’s different when you’re writing articles by yourself. Let’s break down some great health copywriting examples so you can improve your content marketing efforts even if you can’t afford professional writing services yet.

1. Health’s Review of Chocolate

A screenshot of the "Is Chocolate Good for Your Heart?" article from Health. A box of Valentine's Day chocolates is the article's featured image. They're in different shapes and shades of brown. — Source: health.com

Health is one of the leading health-content websites in the world. Their content umbrella is expansive (they’ll publish about physical and mental wellness topics, plus trends and news regarding those two), but this article about chocolate is particularly notable.

They published it just before Valentine’s Day because that’s when more people will be googling about all things chocolate. People who are diet-conscious are likely also googling keywords within the article like “chocolate and heart health.”

The brand maintains its informative tone throughout the piece while citing peer-reviewed articles. It’s also formatted in a way that’s easy to scan but contains more information if you want to dive deeper into the topic. It’s compelling for an audience wanting to learn more about this topic from a nutritional data standpoint.

2. Headspace’s Actionable Content on Health Coaches

A screen shot of the "How do I get started with mental health coaching?" article from Headspace. There's no featured image. — Source: headspace.com

Compelling health copywriting can also be actionable. Headspace did a great job with this with their article on mental health coaches. The post explains the basics about what those professionals do and how their work benefits people. It also sets the reader up to take action.

Subheaders guide readers through how to prepare for their first session, what to expect and even what happens afterward. The tone is empowering, while the content gives the reader the encouragement they need to reach out to an expert. They’re likely googling this topic either because they’re curious about doing so or because they’re ready to take the leap, but have a few worries about the process. This article helps both audience groups.

3. CVS’s Educational Article About Allergies

A screenshot of the "What is an allergic reaction?" article on CVS's blog. The featured image is a woman with black hair and a black shirt holding her right upper arm. There's red swelling there. — Source: cvs.com

CVS knows its audience trusts them with all aspects of their health. Customers visit CVS locations for everything from refreshing healthy beverages to over-the-counter remedies. Their article on allergic reactions educates and meets their needs.

There’s a good chance that someone who’s googling, “What is an allergic reaction?” is potentially having one in real time. This article doesn’t waste a second. It jumps right into symptoms, how to treat an allergic reaction and when to go to a doctor. It sticks with the brand’s commitment to helping customers take care of themselves while remaining an authoritative health resource. It also doesn’t divert readers away from professional medical care if needed, further building trust in their readers.

4. Peloton’s Comprehensive Approach to Fitness Routines

A screenshot of Peloton's "How to Create a Routine That Feels Automatic" from the company's blog. The website's page is dark gray. There's a man stretching his arms above his head on a bridge in the featured image. It's compelling health copywriting. — Source: onepeloton.com

People go to Peloton’s website for numerous reasons. They either want to buy the brand’s fitness equipment, explore sales or see what’s on their blog. This article demonstrates that Peloton isn’t just there to sell stuff—it also cares about each customer’s entire well-being.

Comprehensive guides set up brand authority over a topic while building the reader’s trust. It’s an excellent example of compelling health copywriting because every tip is actionable while gently guiding the reader back to Peloton’s products and services. It’s not in-your-face salesy, but still likely succeeds in directing click-through rates to pages where the reader can buy something based on the trust they’re forming with the brand.

5. Well+Good’s Timely Flu Advice

A screenshot of Well+Good's "Feel a Cold Coming On?" article. The featured image is on the right side of the screen and displays some greenery and little white flowers with green stems on a wooden cutting board. — Source: wellandgood.com

Well+Good is a popular health, wellness and lifestyle website that’s more of a casual blog. Readers check out their articles for content that sounds like you’re chatting with a friend. Their latest piece on a popular cold remedy is great copy for multiple reasons.

First, the headline intrigues without being clickbait. The topic also capitalizes on a trend. More people are talking about and googling how to treat colds with garlic, so they’re jumping onto the rise in searches with this article.

The brand also isn’t compromising integrity to do so. Their content is backed by peer-reviewed research without deviating from their conversational tone. It empowers the reader to take care of themselves, especially if they don’t have the ability to book a doctor’s appointment right away. Caring for the audience’s time, financial needs and health ultimately brings readers back because they feel seen.

Start Publishing Effective Health Copywriting Too

Your business can publish articles that showcase compelling health copywriting without changing your brand’s voice or mission. I’ve been writing content like the articles linked above (though I didn’t write these exact examples) for almost a decade. You can check out my portfolio to see more of what I do or contact me to set up a consultation call. Get more website traffic, build a readership and expand the trust you share with your target audience by investing in content marketing with professional precision.

5 Examples of Compelling Health Copywriting