Everything Therapists Should Know About Mental Health SEO Content Marketing
Nearly every demographic in the country is seeking more therapy. People may find your clinic through word-of-mouth referrals, but they can also find you online. It all comes down to establishing yourself as a local expert with search engine optimization (SEO). Content marketing makes that easy! Read about how mental health SEO strategies can help potential clients find your website and get the care they need to thrive.
Benefits of SEO Blog Content for Therapists
People are constantly asking Google questions. Research shows that 28.5% of them only click the first link on their search results too. They’re googling mental health keywords like:
Most common depression symptoms
Anxiety attack vs. panic attack
Pros and cons of emotional codependency
The content they find may direct how they take care of themselves. If your website is among those first links they see, you’re missing out on web traffic and potential new clients.
Optimized blog articles are the resources people need to get answers and build brand trust with therapy offices. If you’re publishing mental health SEO content, your site will become one of the top that Google promotes. When people see your website’s name in recurring search results, they’ll trust you because Google knows you’re an authoritative leader in your field based on your blog.
Let’s recap the benefits of SEO blog content for therapists:
It boosts your search engine rankings.
It makes you more of a leader in your niche for people using Google and Google’s algorithm.
It matches your site with potential new clients because they’re people already searching for help with their mental health.
Most Important Parts of Content Marketing for Therapists
I know—writing long-form content is intimidating. We’ve all sat in front of a blank document and felt like we’d never finish the work.
The good news is that mental health content writers like me do this kind of thing every day. I’ve spent nearly a decade in digital marketing for therapist offices. Here are a few of my secrets to writing blog posts that draw people to your site:
I use keywords related to your specific services to get the attention of people seeking your help. The keywords appear in targeted places throughout each blog post so Google’s algorithm delivers your articles to its users on a silver platter.
I create high-quality SEO for mental health content by consolidating peer-reviewed research and authoritative sources. The tricky language that might confuse readers—think: concepts that you’d only understand after getting your degree in all things DSM-5-TR—transforms into conversational language that educates, encourages and comforts readers.
I occasionally use local SEO keywords to reach clients in your geographic region. It optimizes some of your content so you’re more competitive with other local therapists. If you’re interested in scheduling more in-person appointments, local SEO content could be the next best step for your marketing strategy.
Ways to Get the Most Out of Your Mental Health SEO Content
Business owners in any industry sometimes worry about investing in content marketing. I always tell people the same thing—it is absolutely a long-term investment. Some experts say it takes three to six months to see a consistent rise in traffic to your optimized content, but that’s just an estimate.
There are a few silver linings to content marketing. Once you publish articles effectively using mental health keywords, they’ll always pop up in Google results. They could pull readers to your site forever if people are still searching for those topics.
Digital marketing for therapists doesn’t stop at your blog either. I always recommend sharing your blog updates to your branded social media accounts (yes, that includes LinkedIn!). Save a list of your live blog post URLs to repost content about them later. You’ll generate more traffic while getting two, three, four or even five times more use from a single paid article.
Reach More Clients Online With Em Dash Press Copywriting Services
Figuring out how to make mental health SEO strategies work for your website shouldn’t feel impossible. Freelance health copywriters like me can help. I’ve spent almost a decade crafting content for small, medium and large companies focused on the mental health space. Reach out to set up a free consultation call! Let’s make your blog support your professional success and help readers with the industry’s latest research.
