How Different Are Blogging and Copywriting?

Copywriting and blogging look very similar. They both produce articles you post on your professional blog, but they function very differently. Check out the primary differences between them to find out why copywriting strengthens blogs within a business’s marketing campaigns.

What Is The Difference Between Copywriting And Blogging?

There are factors that make copywriting and blogging different. Copywriting has professional writing and expert marketing strategies behind your post topics, research, formatting and more. These strategies help businesses get more leads by drawing Google users to your site organically.

Blogging is more of a hobby. You might write these posts to keep up with your readers and let them know your thoughts on things, but they’re a freestyle form of writing. It’s one of the ways your blog might not create the traffic you want or reach your revenue goals.

Key Factors Behind a Blog With Professional Copywriting

Maintaining a professional copywriting blog means publishing posts written with expert marketing tips in mind. These are a few of the ways my content earns more leads for my clients compared to the posts they wrote before meeting me.

It Uses SEO Copywriting Strategies

SEO copywriting strategies use keywords and related research to make each post rank higher in Google search results. Check out my copywriting blog to see what this looks like in practice.

I implement keywords related to what my audience is searching and what services I offer to get more leads. My articles also include SEO strategies like formatting, linking and more. They look more professional than other articles you might find. You know, the ones that are solid blocks of text with no headings and no links.

It Focuses on Pillar Keywords

Although copywriting and blogging seem similar, the exact wording they use is strategic. SEO copywriters like me use pillar keywords for our clients.

Think of these search terms as individual umbrellas. They create your primary lead-driving posts regarding the core of your business. If you’re a photographer, they’re going to use “photography” in the keyword phrases. An event planner would use “event planner” as their pillar keyword.

Professional copywriting then finds search terms or keywords within your pillar keyword to publish posts related to your services.

It Drives Traffic Purposefully

Tailoring future content with keywords that relate directly to your audience’s interests and your business’s services gives you more purposeful traffic.

I also provide monthly data reviews in my client meetings. We track exactly which posts are driving traffic, which topics your readers are most interested in and what keywords work best for your site so your future posts are even more effective.

What Makes Blogging Different?

Blog copywriting is a type of copywriting, but it isn’t exclusively professional. Anyone can write a blog post. If you don’t have content marketing training, it’s likely more of a personalized outlet that relies mostly on your unique voice to appeal to readers.

Blog posts written without a digital marketing perspective may not result in much traffic. They don’t consider Google’s ranking metrics or what’s working on your site. Unless you have a celebrity appeal in your industry and already have a built-in audience, casual blogging won’t maximize your site’s potential without an SEO copywriter behind it.

Invest in the Differences Between Copywriting and Blogging

Copywriting is the umbrella. Blogging is one of the writing outlets that falls under it. If you’re ready to take your blog to the next level, reach out to me so we can set up a consultation call. We’ll jump into the data behind your blog and plan future posts that help your site rank higher in Google’s search results.