How Local SEO Increases Profits for Business Blogs
Anyone can find a Google link that answers their question with authoritative research. We’ve all searched a question and found help through a random law office website or blogger located across the country.
When you’re a small business owner trying to build your customer base with people who live in your area, search engine optimization (SEO) strategies might seem like they’ll only connect you with whoever happens to google your content keywords. The good news is you can narrow your results with local SEO blog content. Check out how local SEO increases profits for professional blogs, no matter your niche.
1. It Targets Area-Specific Keywords
Research shows that 93% of people found a local business through online searches in 2020. Word-of-mouth marketing is an important way to expand your consumer base, but people are more likely to pull out their phone and type a quick search into Google to find where they’re going to schedule a hair appointment or get their oil changed.
Local SEO makes those connections possible by targeting area-specific keywords.
Let’s say you run a business that sells wedding dresses You’re likely publishing blog content with keywords like this:
How to choose a wedding dress
Popular wedding dress styles
Wedding dress trends 2024
Those are great keywords that are relevant to your services, but they’re also broad enough for anyone to find them through any global search. Area-specific, local SEO keywords (featuring my general location) would look like this:
Wedding dress boutique raleigh nc
Wedding dress designers raleigh nc
Bridal trunk shows raleigh nc
These keywords still relate to your services, but they’re going to mostly appear when people intend to visit a Raleigh wedding dress shop or trunk show. It may seem counterintuitive to get specific with your search results, but it’s an excellent way to make your website show up in the 46% of Google searches that are specifically for local products, services, events or businesses.
2. It Checks for Local Backlinks
Increasing your Google ranking is much easier when Google starts recognizing your site as an industry authority. This means your content has to juggle a few factors, but most importantly, you need great links.
There are three types of links:
Internal: links to other page on your site (blog posts, services, products)
External: links to other authoritative, primary sources
Backlinks: links to your website from other authoritative websites in your industry
If you’re a photographer, a great backlink would look like this: another photographer who ranks higher in Google than your site links to one of your blog posts in their own blog content. Google notes that backlink to your site when it crawls that page. If an authoritative source is referencing you, it considers you more of a leading voice in your industry.
Local SEO increases profits for business blogs by connecting them in the same geographic area. You might reach out to a friend or two in your same niche and ask for a backlink in their upcoming content. In return, you could backlink to their site. You’d both rise higher in local SEO searches because you’re becoming the leading voices in your town or county for your industry.
3. It Highlights Local Information
Your local SEO keyword content doesn’t have to just include your city or state’s name. You could also diversify your content calendar with local events. Use your next blog post to talk about your city’s upcoming bridal show if you’re that boutique owner trying to rise in Google’s search engine results. The algorithm will see you discussing a local event, linking to pages for the nearby show and boost you in searches related to it.
What Are Some Other Local SEO Strategies?
The world of SEO might undergo some controversies and adjust expectations with algorithm updates, but the foundational strategies always remain the same.
Anyone hoping for more local SEO results can also update their Google business profile with keywords and location-specific information. Get more online reviews to make your brand stand out in your area when Google crawls the review pages.
You can also pick the most effective keywords for your area with a keyword research tool like Semrush or Ahrefs. Freelance copywriters like me can also help you translate that data! I provide deep-dive analysis into my clients’ websites to find the most relevant keywords, both local and global. Reach out for a free consultation call and I’ll show you how I can help your site with keyword strategies.
Local SEO Increases Profits: It’s Time to Boost Your Own
Once you know how local SEO increases profits, it’s hard to imagine a content calendar that doesn’t integrate it into your blog posts. If you have any questions, feel free to send me an email! I’d be happy to discuss your site’s current standing and which local SEO keywords would help you reach your goals.
