Copywriting for Wedding Photographers: 3 Reasons It’s Worth Your Time

Wedding photographers are some of the industry’s busiest vendors. They have to be all over an event nearly simultaneously, tracking each shot to ensure their clients get the best of every moment. Although the focus might all come down to your camera, copywriting for wedding photographers is essential to your brand. Here are a few reasons why it’s worth investing in.

1. It Gets Your Brand More Leads

Photographers say they get 71% of their leads from online searches. That’s only second behind word-of-mouth referrals and Instagram. How do you make your site appear in more searches?

It’s all about using keywords selected for wedding copywriting. Experts like me can dive into your site, find what keywords you’re currently ranking for and map future content based on similar or related searches people are making. Think of your blog as the tool to cast a wider virtual net. You’ll bring in more leads by reaching people through search engine optimized (SEO) content.

2. It Frees Up Your Time

It’s hard for business owners to know when their blog is contributing to their success. Research shows that 30% of blogs get 1,000 visitors per month or less — is that good or bad?

Experts like me know that number is circumstantial. The key is charting your continual traffic growth. While we handle site growth, keyword research and content creation, you gain extra hours every day for what you do best.

You won’t have to worry about carving time in your after-hours to finish those last-minute edits and quick turnaround packages. Maybe you’d use your free time to book extra sessions or consult calls. Investing in copywriting for wedding photographers clears your schedule and makes your site more successful. It’s a multi-benefit investment that’s worth every penny.s

3. It Builds Brand Trust

After you finish a session or wave goodbye to your newly married clients, dread might start creeping up on you. How can you make sure you’ve got more clients in your calendar to keep your business open?

I’ve got three words for you — optimized wedding copywriting.

While you’re doing what you love, your blog will churn out my professional work. That’s extra content you can schedule for your social media feeds and your newsletters to subscribers. They’ll get drawn back to your site through your relevant content, which is another way to introduce them to your current specials, sales and new services.

Previous clients become repeat customers if you’ve got new content on your blog. Tools like monthly mailing lists are just one of the ways to create repeat clients in the photography world, but you won’t have anything to email without content. Your blog can be the thing feeding your outreach methods if it has reliable, optimized content.

Invest in Professional Copywriting for Wedding Photographers

If you’re interested in professional copywriting for wedding photographers, look no further. Reach out through my contact page to schedule your free consultation and site audit. I’ll walk you through your site’s current stats and point out the content I could write to make it even more successful. Let’s get you more leads without adding more to your daily to-do lists!